August 24, 2010

The Gaslight Journal is Done

Begun back sometime in 2001, this book was originally a fluke of an idea… [...]

June 14, 2010

HOW EASY IS IT TO BUILD A WEB PAGE?

Can little Joey really build you something that will work for you? [...]

January 21, 2010

Reader error - it doesn't exist

Uneducated clod, or missed opportunity?

Sitting in the hot muggy class room I was getting over last night’s wild dorm party,  and wondering when I was going to see that girl again. Where did she say she lived?

Then the words, that have haunted me ever since, came out of an old and rumpled instructor’s mouth.

“In any communication there is a transmitter and a receiver, if the communication fails, it’s the transmitters fault.”

Which in a writer’s case means, if a reader doesn’t get your point, isn’t entranced by your hard fought prose, or just moves on without finishing, it’s you’re own fault.

What?  That’s can’t be true.  It was an outrage and I wouldn’t believe it.  I wasn’t the only one.  We all were stunned.   As the message sank in, even more of the sleepy class began to object.  This was Mass Comm 101 (The first class of Mass Communications, which, after a very long struggle, was to become my degree.)

The teacher was a haggard veteran of the dawn of the television era, and unfortunately, he knew what he was talking about.  The entire class pounded him with examples of missing batteries (the engineering majors), different languages (the speech majors) and “too stupid” (the writers…..sigh).  It didn’t make any  difference, the big rumpled jerk’s point was unassailable. Continue reading Reader error – it doesn’t exist

January 6, 2010

Our own little worlds

The mass of instant information that is the Internet and Mass Media could free each and everyone of us to become more informed and knowledgeable.  Then we could all come together as a new smarter, kinder society and deal with all of our problems in wise and wonderful ways.

But that’s not exactly what’s happening is it?  Instead, we search the Ether and Net for information and opinions that match our own.  We listen to our favorite music, read our favorite writers, and watch our favorite stars. In effect, we’re creating tribes of like minded individuals who do not share truths, but rather, protect their own ideals against the onslaught of “absolute wrongness” being spouted by other tribes.

Conservatives go to the sites and channels that they like, liberals read the blogs and view the videos that they prefer.  It’s not as simple as that, just because there are so many variations on each major theme,  If you are an angry conservative, small government supporter who likes to shout at the TV from your hard-earned arm chair there are lots of shows, blogs and sites waiting to enthrall you with your own “cosmic rightness.” Continue reading Our own little worlds

December 15, 2009

QUICK REVIEW: LOGIC EXPRESS

QUICK REVIEW: LOGIC EXPRESS

 

by Jorge Paez

 

Logic Express is the most advanced suite of software out there for music production and at the lowest cost.  Another Apple product, the only downside is that it only works on Macintosh.  It comprises at the basic, or express version, of just one piece, called [...]

November 13, 2009

New plugin installed - mp3 player

From a suggestion from Prentiss, I have installed a plugin for the wordpress that will automatically change a link to a uploaded mp3 file into a player…..Say what now?

If you have a audio file and it is in the format of mp3 (the suffix is .mp3 instead of .wav or .doc or .xls [...]

November 10, 2009

Writing on

journalist_a_thumb

Lately,  just trying to keep up with the giant in-rush of new writers, and styles they bring to the Internet, has been quite a chore.  Thousands of journalists are out of a job and are facing a dim future where the kind of hard hitting and communicative writing they excelled at is, no longer enough to satisfy a public high on the lush and interactive media of the digital age.

Newspapers and many other print media are on the run to get on top of the change.  Already hard hit by the availability of “instant news” and commentary that is the core of  Internet news delivery, the recession swept a lot of once respected pros right out into the street.  Print journalism is under attack from every person on the planet with a keyboard.  Finding good writing on the Internet is becoming harder and harder, especially now that the definition of “good” writing is changing. Still, they are struggling for the formula that will bring them back, something to turn a Jekyll into a Hyde perhaps?

It’s just as hard for fiction and narrative writers, in fact the pressure is on all us writers to keep swimming or drown in a flood of obnoxious drivel.  We can’t limit ourselves to practicing the exquisite art of painting in the imagination anymore, our readers want to see it on the screen, they want to interact in real time, and they want it now!  It’s time to stand up and be counted as accomplished creators.  Good writers need to turn up the volume on their work or face being drowned out. Continue reading Writing on Roids

November 4, 2009

How Not To Make Online Marketing Blunders

Have you been wondering how not to make marketing blunders when it comes to your website and online? [...]

October 14, 2009

Can Customer Feedback Increase Your Sales?

What are your customers saying about your products or services? Are you sharing your customer testimonials with your future customers and clients? [...]

October 10, 2009

TWEEDY: THE WORST SOLUTION FOR THE BLIND

TWEEDY: THE WORST SOLUTION FOR THE BLIND

 

October 10, 2009

Rapid Weaver: A Site Without Stress

Rapid Weaver: A Site Without Stress

 

September 24, 2009

Meh: Comments.

In the last couple of weeks I have been learning about the various contributors on SWI (Speak Without Interruption), particularly about their reaction to comments.

We have a good amount of contributors who are not interested in comments at all.  They post monolithic essays espousing their fixed opinion, conspiracy theory or ad campaign and they’re not looking for input, just interest, agreement or possibly payment.  I’m not really worried about them, discussion is not why they post here.  I do comment on some of them, especially when the message is derisive or blatant spam, as a warning to others.  The Internet is a battle that needs to be fought each and every day.  As you may have guessed, I’m not a “change the channel” kind of guy.

There are others who appreciate and respond to input, I’m one of them.  I think the saddest thing in the world is for someone to take the time and effort to put together a piece, put it out there, exposed for all to see, and have no response whatsoever.  How sad is that?

Bob Ellal put out a piece this morning, which is good, and no one has said a word.  That includes me, but I haven’t for other reasons which you may have followed in previous commentary.  Still, what is the point of publishing your hard work here if it’s going to disappear into uncaring oblivion? Continue reading Meh: Comments.

September 9, 2009

The latest social media site – collision or synergy?

When I was studying for an MBA not so long ago, the theory was that the market preferred technology to diverge rather than to converge – people wanted to have individual products to achieve specific ends rather than to have one gizmo that tried to do everything. So nobody voted for a piece of software which acted as a word processor, a spreadsheet, a database and a presentation device – too complex to understand, even more complex to use, and a liability waiting to happen. What they wanted was a suite of products, each dedicated to a single intelligible function – the Microsoft Office suite in this case.

If you had ever tried to keep a washer/drier washing and drying as it should, you would probably have been in full agreement. If you had ever attempted to use a one-speed electric drill to drive a screw into a wall (yeeeeeoooowwww! –> plaster-disaster), no more needed to have been said.

Technology moves on, but even in the early days of the Blackberry you had to ask why they bothered to add that appalling phone function to an otherwise excellent e-mail device (I am told that the phone is very much better nowadays). Continue reading The latest social media site – collision or synergy?

September 5, 2009

Happiness on Facebook

Happiness on Facebook

by David Leonhardt 

Have you seen this Facebook app to support the positive psychology  exercise “Three Good Things”?  Participants in this exercise record  Three Good Things, and the reasons why they happen, every day. There  are some other versions of this exercise out there (including an  iPhone app and one on happier.com), [...]

September 4, 2009

Look who follows NoFollow links!

Look who follows NoFollow links!

by David Leonhardt

Earlier this year, I speculated on how the search engines treat NoFollow links.  For those who might be a little green, NoFollow links are not totally ignored by the search engines.  For those who really, really green, NoFollow links are believed to be totally ignored by the search engines (because they have the rel=”nofollow” attribute in the link code).

So we ran a little experiment. 

A client of ours had a fully developed website that has never been used.  Not a single link points to this website, so in the eyes of the search engines, it should not exist. 

It was not indexed at Yahoo. It should go without saying that Yahoo displayed no backlinks. Continue reading Look who follows NoFollow links!

August 30, 2009

Snowleopard: The Truth Revealed

Snowleopard: The Truth Revealed

 

by Jorge Paez

 

Ok. So let me begin by saying that I got the new OS yesterday, on launch date. Unlike may people I got the CD copy from my retail store.

And the fixes started from the install process.

First of all, they eliminated all the updating options except the “alpha” update, which is the one that goes in and rewrites the code needed to update the software. In other words, it changes only what is new.

 

The OS installer has a very robotic, but useful voice which works until you turn on Voice Over at the intro video. (Note: I believe this only applies if you run Voice Over during the install, however you can simply press V to activate it when it gives you the option.)

 

After you install, the change is obvious. The computer shuts down a lot faster, starts up faster and the whole system is snappier.

It is an update that brings great features to the blind and seeing alike.

 

Voice Over Continue reading Snowleopard: The Truth Revealed

August 28, 2009

Question: Is Marriage Dead?

Happy Relationships
Tim Kellis, author of "Equality: The Quest for the Happy Marriage"

Tim Kellis, author of "Equality: The Quest for the Happy Marriage"

I’m half way through my two month blog tour on relationships.  The stops have generally been both interactive and productive.  I’ve particularly like the stops where the topics were questions related to relationships.

I wanted to share one in particular, at the Long Relationships blog.  I had stops on 3 consecutive days.  The first day the questions was is marriage dead.  I also want to add the dialogue that ensued.  Here is the link to that blog post.

Question: Is Marriage Dead?

When you sit back and ponder for a moment “what is the biggest problem we as a society are dealing with today”, how would you respond? Is it global warming? Or maybe feeding the hungry? Or possibly our current economic situation?

While these issues get a lot of headlines I would actually have to say our biggest problem is the current culture of marriage. After all, we constantly hear that 50% of those who declare in front of family, friends and God “for better or worse” end up ending what began with such hope and promise. Continue reading Question: Is Marriage Dead?

August 24, 2009

Where are the Parents?

lloyd-lofthouse-photoWhere are the Parents?

by Lloyd Lofthouse

There is nothing to envy about many American families. They are in worse shape than the economy.

My wife is Chinese. She lived in China the first twenty-eight years of her life. She is now an American citizen. In China and other Asian countries, family is important.

If you study Confucian philosophy and the Five Great Relationships, you would understand. For the most part, the younger generation respects, honors and obeys the elders, and the elders are responsible for preparing the younger generations for a prosperous life. I did not say a happy life. I said prosperous. That means hard work.

What does that have to do with family? Everything.

I taught high school English, journalism and reading from 1975 to 2005. Facts about American kids and their families were drummed into my head in one workshop after another at the high school where I taught. During those thirty years, I worked with more than six thousand students and met with hundreds of parents.

One of the most common questions parents asked was, “What can we do to get him to read and do his homework? He won’t listen.” I said, “Turn off the television and any computer linked to the Internet. Learn to say no and mean it.” Most never followed that advice. Continue reading Where are the Parents?

August 18, 2009

Seamus—Irish Musings—Fun Part of Writing

Book signings. Absolutely love them. Not the tepid white wine of some vintage in the plastic glass with the runny cheese on a paper plate. Nope. It’s when I get to meet the real reason I write. [...]

July 16, 2009

5 Ways To Increase Your Website Traffic

Have you screamed, “I need traffic to my website!”? With over 500 million Google searches taking place daily: How do you get traffic to your website? [...]

July 13, 2009

The Kindle DX, Part 2

jack-rochester-photoThe Kindle DX, Part 2

By Jack Rochester

The last post concerned the introduction of the Kindle DX, intended for the college textbook market. We’ve had a number of responses, including one from a publisher’s sales manager who informed us that Pearson Education has jumped on the bandwagon with the Kindle. More on this next week.

Kindle Compare

Today, we are publishing the reply from “Mike,” a 30+ year veteran of college textbook publishing, whom we briefly quoted last week. He read our post and made the following comments:

Interesting that you have a Kindle; so does the bright sunlight of a Jamaica beach totally wash out the screen display like it would do on a laptop or video camera LCD view screen?
I like gadgets as much as anyone, but I still think they have this new Kindle wrong –- at least for now. Continue reading The Kindle DX, Part 2

July 12, 2009

Evolution of an E-book Author to Publisher by Rob Walker

Evolution of an E-book Author to Publisher by Rob Walker


Sure every author wishes to be discovered by Random House or another of the biggies of NYC but since my first publication in 1979 the pinnacle of publication has gotten thinner, higher, spikier, snarkier, and harder and harder to manage. In fact, since the early eighties, getting a novel published has only become more difficult to the point of its being like making the NBA or NASA or winning an Oscar or the Lottery. It has gotten further and further out of reach and every author is nowadays faced with brick walls, even a well published author—and often he or she is finding it harder than the new kid on the block.

As a result, over the past several years, I – like so many others who must write – have turned to smaller press venues. First with Echelon Press with PSI Blue a number of years ago. More recently, I have signed with Five Star for DEAD ON coming out this month. Between these two publications, I published three books with HarperCollins, my Inspector Alastair Ransom series. So I have a unique view on what it is like to be publishing with large and small presses. Recently, too, I have submitted a book, Cuba Blue, to yet another small press. I don’t have to enumerate the advantages and disadvantages of going large or going small, but I do feel a lot more Zen with the smaller presses; with them it is far more about the work and far less about the sales figures, although everyone wants to see good, healthy sales. I have published titles with Dorchester, Zebra, St. Martins, Pinnacle, Berkley, and a few imprints no longer in business along with my early YA publisher Oak Tree Publications, as well as HarperCollins, and family, friends, fans who read me can simply not fathom why I am not far, far more successful in this business, and why my work has not landed on the major bestseller lists. Continue reading Evolution of an E-book Author to Publisher by Rob Walker

July 10, 2009

Start a Business? Are You Ready?

 

    Do you plan to give up your job and start a new business of your own? What would that take? What would be your new responsibilities? Probably more than you planned. In new business, your security is the biggest thing you give up. The idea of having a paycheck in the same amount you can count on every week is gone. The benefits you get now, your insurance, or whatever it is that you count on is gone. When you work for someone else you have set responsibilities, when you work for yourself, you are responsible for everything. Scary huh?
   
Failure? The myth that nine out of ten businesses close in their first year may or may not be completely true. According to more recent Dun and Bradstreet data, 76 percent of new companies were still in business after two years, 47 percent after four years, and 38 percent after six years. These estimates are substantially different than what is still commonly believed.

    These business survival statistics are based on the number of new business licenses applied for each year, which are not renewed on following years. The licenses could be for a person selling crafts at the swap meet on Saturdays, or someone in a temporary business, or just as a tax shelter. Some of these “failed” businesses could have been sold or transferred to another individual. These estimates are hard to prove either way, but realistically, most new business does fail. Continue reading Start a Business? Are You Ready?

July 9, 2009

Donald Trump and Robert Kiyosaki endorse networking as a business. Do you have what it takes for this industry?

So you want to start a home based business now what?

You have made the decision to become an entreprenuer and start a home based business but with so many different comensation plans, products, established companies and start up businesses the choice can become a daunting task.

If you have been searching you will hear over and over again about all the money you can make in MLM, or network marketing. Yes, it is true you can achieve financial freedom in this industry however; why is it that only about 3% actually achieve the financial freedom when the other 97% either burn out or move on to the next latest greatest business opportunity.

So how do you become the MLM success story instead of the people who scream MLM is a scam. First MLM isn’t a scam to paraphrase J. Paul Getty give me 100 people giving 1% effort instead of me doing 100% effort. In essense you create leverage and when done properly it is a successful business realtionship for you and the people you attract to your home based business. Continue reading Donald Trump and Robert Kiyosaki endorse networking as a business. Do you have what it takes for this industry?

July 5, 2009

Am I Ready to Start a Business? 10 personal questions to ask yourself before you commit

 

     No, we won’t begin with “Do you have a master’s degree?” Although education does matter, higher education is not a requirement for starting or succeeding in a new business. In fact, according to a 1992 United States Census Bureau report, only 5.3 percent of business owners have a Master’s degree or higher education. 9.4 percent had less than a high school education—some only up to the eighth grade. Oddly enough, only 17 percent had any business education. The founder of Dell Computers was a college dropout. Starting out of his garage, he managed to excel above all of the world’s top computer manufacturers. One in three computers sold today is a Dell.
    What you will need is more commonly known as “street smarts” or common sense. In addition, you will need to have certain individual qualities, or personality traits. Most individuals who are successful in business and in “life” possess these traits. Take the quiz and see how many of the following questions you can answer with a confident “yes.” Continue reading Am I Ready to Start a Business? 10 personal questions to ask yourself before you commit

July 1, 2009

5 Ways To Improve Sales Through Your Website

Almost everyone who has been marketing online knows that the lifeblood of book marketing and internet marketing is the traffic of a site. More visitors equal more sales. [...]

June 26, 2009

LA RELEVANCIA DEL ZAPATO

En estos días muy próximos a las elecciones intermedias en México, los temas de discusión central han sido el voto nulo y el voto blanco. Al buscar en Google la combinación exacta “voto nulo” obtenemos 495 mil referencias. Con la combinación “voto blanco”, 363 mil referencias. [...]

June 24, 2009

Want a link to a throw-away domain?

Want a link to a throw-away domain?

by David Leonhardt

 

A while back, I wrote about why to ignore three-way link requests.  Many of the reasons I listed had to do with the quality of the site linking back to you.  But what if it’s a PR3 home page.  Sounds like a juicy link to score, doesn’t it?  Well, maybe not.  I don’t want to pick on one domain or another, but I need an example, so the one that came in today will do.  In the words of the link-exchanger:

Mate its PR 3 schoolsprepared.org
 
Check it again..not throwaway… :-(

There are so many domains like this, and while a link from that page might not carry zero value, it’s caveat emptor.  Here are seven reasons why this is not a ” Wow! A PR3 home-page link!” Continue reading Want a link to a throw-away domain?

May 28, 2009

Who owns your Twitter account?

Who owns your Twitter account?

by David Leonhardt

So here is a legal conundrum.  You’ve been active on a number of social media websites, such as Twitter, FaceBook or Digg.  You have amassed a number of friends and followers and built a certain amount of credibility.  You leave your job – take a better position elsewhere, move to another city, get laid off or fired – doesn’t matter the reason.

Who owns your Twitter account?  Your FaceBook account?  Etc.

I thought it was a very straightforward question, too.  If it’s in your name, it’s yours.  If it’s in the company’s name, it’s the company’s.  Period. Or maybe not period.  Maybe question mark. Continue reading Who owns your Twitter account?

May 20, 2009

4 Reasons Why Writing Articles Is An Affordable Book Marketing Method

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing medium today. Internet surfers just can’t get enough of information on various topics and subjects. Providing information through these articles is a surefire way to drive traffic to almost any website. [...]

May 14, 2009

SEO Strategies for Financial Websites

SEO Strategies for Financial Websites

by David Leonhardt

Here are a few SEO tips specific to financial websites. 

First, understand that people are very sensitive and possessive about their money.  Your website has to ooze credibility if you want to convert traffic to customers.  You probably know this already, but keep it in mind when you hire an SEO consultant.  He or she needs to make sure that SEO changes do not reduce the credibility of the website.

Are you selling services locally or nationally/globally?  If you are selling locally, there is no point fighting for national rankings.  People will search for “bookkeeping southern California” if they need somebody local, and you have a fighting chance to rank for that search term.  But the investment required to compete with all the other sites and outrank them for “bookkeeping” just isn’t worth it. Continue reading SEO Strategies for Financial Websites

May 13, 2009

The Bugs Bunny Guide to Linkbuilding

The Bugs Bunny Guide to Linkbuilding

by David Leonhardt

Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question – “What would Bugs Bunny do?” Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:

“What’s up, Doc?”

Bugs Bunny always introduces himself in way that leaves an opening for the other party to offer something useful. Such as a reciprocal link. Be friendly. Be informal. Be in the situation. Nobody pays attention to cut-and-paste link-exchange emails any more. Find a way to make yours both unique and personal.

Carrots are maaaa-gic

“Carrots are divine… You get a dozen for a dime, It’s maaaa-gic!”
 

Link exchanges might be long, hard, boring work, but carrots are a totally different matter. For starters, they are orange. SEO carrots are often called “link bait” or “viral content”. If you have fun putting together useful, cool, different information, you have carrots – and carrots are maaaa-gic. Continue reading The Bugs Bunny Guide to Linkbuilding