Businesses of every imaginable kind must communicate, explain what they do, internally and externally, or die. Reaching out to customers, suppliers, employees, prospects and shareholders is not an option. In the case of publicly-held companies, quarterly and annual financial reporting is the law. To reach prospects and customers they need advertising and public-relations agencies, and [...]

How often have you seen businessmen—in business or trying to build one—fail to include communications as a specific budget item in their cost projections? Brilliant inventors and entrepreneurs who don’t see the need for business plans are legion, too. So are marketing geniuses who rely on personal contacts alone. Financial supporters don’t discover new companies [...]